We are going to check SEO On-Page (search Engine Optimization) strategy that will help you to rank your page on google and another search engine. This complete SEO On-Page strategy is exactly stepped by step we use for ranking. We use an exact strategy for search traffic organically by 1,337% and we do it again and again. So follow up and you will learn great for increasing your business revenue. The most important thing not about traffic but conversing visitors to customers. Having millions of traffic does not matter if you cant convert them to customers. Here is my promising if you read these entire articles and execute those ideas you will get results.
You will also never need to read, watch, or consume any other Onpage SEO strategy. Now does that sou good? Now before we get started in case you have a business already running Up. You want to start DIGITAL MARKETING I will show you at the end of this how you can do it and become successful.
Without further due let’s get started
I will take you entire process about SEO On-Page checklist from A to Z and help you started on google business. In case you have a website take our free audit and you will get to you as soon as possible.
The first thing we need to understand what is On-page SEO?
On-page SEO is the process of optimizing a single page on your website and does not get confused with on-site SEO optimizing the entire website in general. However, these two types of optimization are not mutually exclusive.
For example, on-site optimization action, like installing an SSL certificate is also a good on-page optimization action. So what is the difference between these two? Off-page SEO is nothing more than another way to say link building. Link building or off-page SEO is the process of acquiring backlinks to your website. While on-page SEO is the foundation you need to rank for. You usually need substantial off-site SEO plan to acquire backlinks to your page and website as a whole.
This is a possible way to rank without many backlinks, but in most cases, you’ll need them
Is on-page SEO important?
Most people’s knowledge of SEO usually equates to placing keywords on a page. And no denying that keywords are critical for on-page optimization but there is much more to the process. You will find out on-page optimization includes.
- User experience (UX)
Understanding these factors on-page SEO and executing them is important because it will determine how well your page will rank in google.
What are google top ranking factors?
- Relevancy (does the post thoroughly cover what the user was searching for?)
- Quality backlinks and internal links
- User experience (UX, CTR time on page)
- E.A.T (Expertise Authoritativeness Trustworthiness)
- Use of images
- Outbound links
- Content age
- Social Signals
- Site structures
You can learn more about, how to google work, relevance, and most importantly the rules of SEO that we will provide later on this page.
What we will discuss mot just about ranking through. This strategy will help you optimize your website and pages to the fullest extent. It will also help you increase dwell time, build rapport for your brand, and even drive conversion. Now is time to show you how to do on-page SEO step by step. Just follow this strategy and you will perfectly optimized page.
The first part of process is;
Performance On-page SEO.
1. The first thing you need to ask yourself do you have Google Alytic tracking set up?
You need a way to measure the SEO performance of your page. Google Analytics is pretty hard to beat. but there are some decent alternatives out there like clicky. Just make sure you have a way to track organic search, traffic, and conversion.
2. Are you tracking your primary keyword phrase?
Tracking individuals keywords is not as straightforward as it used to be. This is due to localization, personalization, and other factors. However, you should still be tracking primary keywords just to make sure you are on the right track. I use ahrefs to track keyword performance.
3. The other hing you need to understand is crawling and indexing
Ask yourself is your website page crawlable? You simply can not rank if google spider can’t access your page simple. Your robots.tx file and Noindex tags are two common culprits you need to look out for. This too; is perfect for checking your page’s crawlability. Check out the ranksider tool. This tool is perfect for checking your pages and crawlability. Just sign up enter your URL and click submit. Then the tool will show you everything that is or isn’t blocking search engine crawlers. You wanna see a 200 status code and no news is good news when comes to other sections
4. Is your page indexable?
Having a crawlable page is the first ranking in google. The second step is to make sure that your page actually gets indexed. The best way to check if your page is properly indexed is to copy your URL and paste it into google. Establish pages should show up and they don’t need to take some additional step.
First, check if the page is using the noindex tag. Just use a screaming frog tool and follow the guide step. Sometimes your page may be buried too deep within your website and crawler aren’t able to reach it. This issue is most common with an eCommerce website. or really large websites. Or you can use the google console tool.
Now you have checked all the above SEO strategy it is time to optimize your page for the primary keyword.
Keywords On-page SEO
5. Are you targeting the right keywords?
Some people overestimate their ability to rank for certain keywords. You need to go through extensive keyword qualification, in competitor analysis, process to ensure the right keyword. We will learn more about keywords specific in another article in this blog.
6. Have you already targeted this keywords
So keyword cannibalization which is when multiple pages target the same primary keyword phrase. There is something you need to keep a tab on. Here is what you need to know target one primary keyword per page and then focus on creating and updating that one page. Do not create or optimize another page for the same primary keyword. You can target closely related keywords if the intent is different. for example, lifestyleblog has a blog post about how to do an SEO audit which is information intent. Then I have a page targeting SEO audit service which is transaction intent. These keyword phrases are closely related but have much different intent.
7. Does your page satisfy search intent?
The truth is, it’s incredibly important and it is something that a lot of websites get wrong. There are four primary categories of search intent or search queries.
- Informational. This type of query is used when you are searching on google like; how to get backlinks, how to bake potatoes, how to start an online business.
- Transactional query. This type of query is when you searching about the product on google like; buy a smartphone, buy shoes, coupon /discounted dresses, or buy backlinks.
- Comparison query. This comes when comparing different products or services. like which are Moz vs ahref, iPhone vs Samsung.
- Navigational intent or query. Here you search direct to a certain website like lifestylebloger SEO, or you can type URL directly to the web.
So understanding the query behind your targeted keyword should dictate how you structure your page. For Example, if you are targeting a keyphrase that has informational intent, then that page should educate and attempt to build rapport.
The truth is most searchers are not ready to buy when searching informational keywords. They are likely at the beginning of the customer journey and you need to be cognizant of that and structure your page as an educational resource. Now that doesn’t mean you shouldn’t try to push a prospect to the next stage in the buying cycle, but you need to take baby steps.
Lead magnet are my go to CTA for searchers at this stage.
8. Is your primary keyword in the tittle?
Now while SEO doesn’t agree on everything, most would have a hard time disputing that your primary keyword should be in your page title tag. so if you do anything on this strategy make sure your target keyword is in your title. But if on-page SEO was simple as placing keyword then there would be a lot more successful SEOs. This is bare minimum on-page SEO action.
So take your tittle tag optimization up another notch, you need to improve on clickability
9. Is your title click?
Google uses the word in your title tag to understand what your page about but there another side of title tags. You can find your website SERP CTR performance in google console when clicking on performance. You must make your title as eye-catching and click-worthy as possible. Increasing your SERP and CTR is one of the easiest ways to get more organic search without creating any new content.
10. Can you add modifiers to your title.
The modifies like the best, top, discount, coupon can help you capture more long-tail organic traffic.
11. Have you used all your tittle tag real estate?
Tittles can as long as 65 characters before being truncated in Google SERPS. You should take full advantage of this character in real estate. Just make sure your keyword is toward the front of the title. After that, you should use all copywriting techniques you can to entice searchers to click on your page result.
12. Is your page title wrapped in an H1 tag?
Every page on your website should have H1 tag. Now the question is can you have multiple H1s on a page? and how does that impact SEO performance? The answer is yes but it would a very rare circumstances. I would advise using H1 title tag once.
13. Is your primary keyword in the meta description?
Google often rewrites meta descriptions but it is still a good idea to write a descriptive one. That includes your primary keywords.
14. Is your meta description click worthy.
Like your title, you should make your meta description as click-worthy as possible.
15. Is your primary keyword in your URL?
In my experience pages that have the primary keyword in the URL tend to perform better. Google also claims having your keyword in the URL is a very small ranking factor.
16. Is your URL structure lean?
There some evidence that shows URLs perform better but it’s likely a small factor. The main reason for shortening your URLs is for UX. That because long URL is hard to remember and even difficult to share. With all that said there are no benefits of having long URLs. Cut all the fat off URLs and leave keywords to target key phrases.
17. Is your primary keyword in the first sentences?
It’s extremely challenging to test micro on-page SEO factors such as placing your keyword in the first sentence. But something I’ve always personally done. To me, if you want google algorithm to truly understand what your page is about, then you need to make it abundantly clear. So naturally placing your target keyword phrase in the first sentence is a perfect way to achieve that goal.
18 Is your keyword density?
Is your keyword density to aggressive relative to your competitors? Many argue that you shouldn’t pay attention to keyword density and I agree for the most part. You should write your content in the most natural way possible. The density should work its way out. However, it does not hurt to check the competition, to identify the average keyword density. For your target keyword phrase. N/B keyword placement is more important than density.
19. Have you added variation?
Have you added a variation of your primary keyword into the copy? It is important to structure your pages around one primary keyword, however, you should also try to tank that page, for all the closely related variation as well. One of my favorite ways to find these keywords variations is to use ahrefs keyword explorer.
20. Have you added synonyms?
Have you added synonyms of your primary keyword in the content? Google Hummingbird algorithm is designed to rank pages on the themes, not just keywords. Now while it’s important to structure your page around your primary keyword, you also need to interweave other relevant synonyms and topics around it. your page should be answering every question and solving every problem around your targeted keyword phrase. Just be careful not to intermingle different intents.
21. Is your page different and better than your competitors?
Unique is better than long. Every page on your website that you wanna rank needs to bring something new and fresh to the table. Always approach your content from the angle of how are we going to make this page different than what currently exists while adding more value? Now, this is much easier when you are competing for informational queries. But how do you make your page unique when competing from transactional queries? Like searching best SEO services.
First you need to leverage the content that unique to your brand.
That can be testimonials case studies and other results. That should be a focal point of every effective local page. This is because you are trying to persuade searchers to become a lead. You can achieve that goal by having overwhelming social proof and establishing brand authority. The other thing your page’s UX and UI need to better than your competitors. Now fortunately on the local level, most businesses aren’t willing to invest in design. That means there is a strategic advantage if you do.
The other big factor that most local business ignore is UX (user experience).
Pages targeting transactional queries should be built for conversions or goal completions. This means forums should be above the fold and CTAs should be prominent.
local business aren’t willing to invest time or money
Thirdly, most local businesses aren’t willing to invest time or money in video productions, graphic design, or quality photography. You should invest in multimedia.
- Leverage the content that is unique to your brand.
- Your page’s UX/UI need to better than your competitors.
- Invest in multimedia if you are serious about ranking.
Can you add FAQ to the page that makes searchers more likely to become lead? Can you give them accurate unbiased educational information that will help them make an informed decision. Helping searchers and adding value builds goodwill which builds trust for your brand. And trust is a high key to conversions.
22. Is your copy free of spelling and grammatical errors?
Use a tool like Grammarly to find spelling and grammatical errors. The truth is Google isn’t found of spelling and grammatical errors. Based on what they said in their quality evaluator guidelines. It also wouldn’t hurt to hire a proofreader or editors to go through your pages.
Content On-page SEO
23. Is your copy longer on average than your competitors?
There are some correlations that pages with more words tend to perform better on google. It’s just really important not to take this out of context. Your copy needs to be well crafted and throughout. Writing several thousands of words of fluff content won’t do much. As mentioned in the previous checkpoint, your copy needs to be radically different than your competitors, not just longer.
24. Is your copy written well?
So some SEO forgets that not all writing is created equally. Just because you wrote 2,000 words doesn,t means it’s good. Writing is skills and some people are further along than others. You only have two options;
- spend thousands of hours writing and reading to improve your ability.
- Hire someone who already has the skills.
If you aren’t a great writer but don’t have a budget to hire, then write the content and have an editor to improve it.
25. Is your copy scannable?
Internet user scans before they read that why your content needs to use all the methods available to improve the scalability of your page. This is super important for text-heavy pages like blog posts or articles, you need to use your best judgment to give this check a pass or fail. But here a simple two steps process.
- First scan your target page that you wanna optimize
- Asses whether or not a reader gets an understanding of what the page is about without reading the entire thing.
26. Is your copy written for an 8th grader?
There is target maker that want advanced writing and content but they are a minority. Your content should be written to be understood and actionable. If someone can’t understand what you’re talking about and how to implement what you are suggesting, then there is a problem. Some experts forget that no one cares how much you know or much experience you have. It’s believed that we as humans are inherently self-interested.
We want to know how you are going to help us. That’s why crafters’ content so that it reads at an eighth-grade level or below is so effective. It makes your content easier to understand, easier to take action on, and makes you far more relatable. You can study the best copywriter at all times. David Oglivy, Dan Kennedy, Frank kern. You will see simple writing wins.
27. Is your copy engaging
Writing at an eighth-grade level or lower is the first step to writing an engaging copy. The second step is to actually be engaging when you write. People need to consume your content before taking action. That’s why all of these tactics in this copywriting sections are so important.
From SEO perspective if searchers are engaging and digesting your content, that is a positive signal for your page. It will increase dwell time and if you have done a good job, the searcher may complete other actions. Such as sharing your page, visiting another page, subscribing to your list, becoming a lead, or even purchasing one of your products. So the question is how do you make your copy more engaging?
- write to one reader by using pronouns such as “you” and ”yours”.
- Interweave relevant stories to illustrate points.
- Actually, know what you are talking about. While it is easy to fake expertise online, most readers sniff out BS
28. Does your copy use short paragraphs?
Long paragraphs are like kryptonite for internet users. Massive blocks for text are one of the most repelling things you’ll encounter online. Keep your paragraph short and scannable. you can take an example of this blog on how content is written. I personally wouldn’t go beyond three-sentence per paragraphs and I know this isn’t what your English taught you in school. But they’ve likely never sold anything on the internet.
29. Are your heading structured logically?
Using logical paid structure, Won’t have a profound effect on your performance but still a good practice. Every page should have H1 tag and then you should follow it with an H2, H3, H4, H5, H6 etc for On-page SEO.
30. Is your copy using descriptive headings?
I learned the concept of descriptive headings. In short, a reader should be able to scan your headings and understand exactly what the content is about. As mentioned earlier readers scan content before they commit to reading the entire content. That why the descriptive heading is so important.
31. Have you used keyword variation, LSIs, or synonyms in your headings?
Your H1 tag can be similar to your title tag but other headings should include variations of your primary keywords, LSIs, and synonyms.
32. Is your copy using bullet points and number lists?
I recommend using numbered lists as frequently as you can. This will break up your content and make it easier for readers to commit to digesting it. It will make it easier for readers to scan before committing to reading. The number list acts as a call to action.
Images On-page SEO
33. Image optimization
Does your page have images? Unique images make your page more interesting and engaging. I recommend you use images in your content to attract more attention and emphasize your point in the content. Make sure your images are unique as well and are relevant to the content.
34. Are your images unique to your website?
Like writing, not all images are created equally. Always strive to have unique images and graphics on your page. Probably you may require hiring a graphic and designer or photographer but its a worthwhile investment. But in case you do not have a budget on this don’t worry. Here are free websites and tools you can use to get quality pictures and edit. You can use Unsplash, Pinterest for free photos, and edit them with canvas. Make sure you are using a high-quality picture and relevant images.
35 Are you using the right image format?
Deciding between PNG, JPG, GIFs doesn’t have a massive impact on SEO performance. But it can help with page loading speed. PNG is the highest quality out of the three. This means it likely longest to fully load. At the end of the day, don’t worry, it is not a life to death decision. Though make sure your page is loading faster. You can test your website URL on Gmetrix speed test and test your page speed. On page speed section you will find images that have issues and how to fix them.
36. Are your image size properly?
Your images should be sized and uploaded as the size that is going to appear on your page. This prevents page downsizing and also which improves page speed.
37. Are your images compressed?
Using high-quality images is super important but also you need to make sure they are optimized for loading speed. Images are often one the biggest culprits of slow loading and the way to prevents this is to compress your images. If you are using WordPress there plugin you can use to compress images such smush plugin. Well, the optimized plugin makes website load faster at least 2 seconds max 3 seconds beyond that it will increase the bounce rate of your websites.
38. Do your images have descriptive files names?
Google recommends using descriptive file names for your images. What does this mean? It means you should save your images based on the content of the image for On-page SEO. For example, if your images a man taking coffee then your file name should be a man-taking-coffee. This will help your image performance. Just do not go overboard and keyword stuff in your file.
39. Do all your images have descriptive and accurate ALT tag descriptions?
Google spiders use ALT tags to understand what an image is about. You should always use descriptive ALT tags. For every image on your page.
40 Does your page have video content?
Video is one of the preferred mediums of content consumption online. It is also one of the best ways to engage searchers and keep them on your page for longer which is a positive user signal to google. I highly recommend investing in videos when if your competitors aren’t. It’s not necessary to use videos on every page in every content that you feel you can to emphasize something to use videos.
41. Are video relevant to the page/primarily keywords
Like your images and copy, the video needs to be hyper-relevant to the content of the pages.
42. Are videos unique to your brand?
Yes, you can go to youtube and embed any video on your page but that isn’t the best long term strategy. You should be creating your own unique videos if possible. It’s is a great way to improve brand perception On-page SEO. it’s also another way to grow your brand presence on the second biggest search engine which is youtube.
43. Are videos high quality and valuable.
Video content is incredibly effective on many on different many fronts when it’s high quality and valuable. Your main should create the best video content you can. You need to be decently engaging and articulate when the camera turns on. This can take time and ton a patient.
44. If your video content responsive?
Your videos should be easily viewable on all devices, Youtube, Vimeo, Wistia videos are design to be responsive but sometimes custom build can cause problems. Make sure your videos are hosted on the right platform. Your video’s title should match the keyword your page is targeting.
45. Does your page have internal links
Internal links are powerful ways to build your site authority, improve your site crawlability, and index-ability. This will help you rank other important pages on your site.
46. Are your internal link using descriptive anchor text?
Unlike external links, your internal links should use keyword-rich anchor text.
47. Are your internal links optimized based on first link priority.
The big factor you need to keep in mind is first link priority and this means that google algorithm likely only counts, the fist link/anchor text on a page for On-page SEO. Avoid placing pages you are trying to rank in the navigation.
48. Does the page have braedcrumbs?
Breadcrumbs are useful for large or eCommerce websites. You just to keep in mind, the first link priority principle.
49. Are your internal useful?
Injecting internal links for the sole purpose of ranking isn’t a great idea. Remembering the goal of your page is to please the users. Every internal link should serve a purpose or helping users in some ways. In general, as long as you’re linking to relevant and valuable pages, then you be good to go.
50. Does your page have external links?
Linking out to relevant and trusted resources build the trust of your page.
51. Are all affiliates, sponsored, or paid links using a ”NoFollow” tag?
Google states in its webmaster guidelines, That all paid links should have the NoFollow tags. No, follow tags are supposed to prevent page rank from following through the link.
52. Do all your external links set to open in a new window?
Your goal should keep users on your sites as long as possible. That why you should make sure all external links open in a new window. Probably is a super minor issue but you believe how often I find it in audits.
53. Does your page have broken link?
Broken links hurt user experience and need to be tackled frequently. You should audit your page and site every quarter to identify and fix broken links.
54. Are all your link clearly links?
Sometimes Webdesign and UX can clash and deciding how to style links is often one of those challenges.
User experience UX
55. Does your page load in less than 3 seconds?
Page speed is one of the most important UX factors. Not only can improving your page loading speed, but it also helps SEO performance. I recommend both Pingdom and GTmetrix to check your website loading speed.
56. Is your page responsive and mobile friendly?
The majority of all web searches will be conducted on mobile devices in the near future. That way there is no debate that your website needs to be mobile-friendly. Test your page using these tools.
57. Does your website have SSL certificate installed.
Google state a few years ago that SSL certificates would part of their algorithm and also a ranking factor.
58. Is your font type legible and easy to read on all devices?
Your font type should be easy to read. Some of the easiest fonts to read are Open Sans, Montserrat, and Play-fair display.
59. Is your font size large enough to easily read on all devices?
Having a large readable font is super important on mobile. Users should not pinch or zoom to read your text.
Other factors to consider
- Does your page have aggressive Ads placement?
- Is you address prominently displayed?
- The address using structured data?
- Is page using structured data?
- Does your page have author bio?
- Does your page have a clear Call-To-Action (CTA)
- Is page shareable?
- Is the website design modern and updated ?
Waoo congratulation now you can optimize and create best web pages will drive great traffic to your website. Follow all these steps for On-page SEO and no question that you will generate great return to your website. I didn’t want to leave any stone unturned.
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