How to Get Ahead in Seo with Keyword Concept

A keyword concept is SEO jargon for the search terms you want Google to associate with your website. Keyword research is the foundation and bedrock of SEO

Search engine optimization (SEO) is one of the most effective ways to market your website. When you want to find a new business, blog, nonprofit, or another website, it is very likely that heading over the google is one of the first things you think to do. I have created this article for everyone with a website that wants to dramatically increase their daily visitors. However, as a website owner, you need to have knowledge of SEO or you can hire someone to do it for you.

Most bloggers, eCommerce, website builders end up targeting a keyword that is either too competitive or low search volume.

Keyword Research concept.

Most bloggers, eCommerce, website builders end up targeting a keyword that is either too competitive or low search volume.

  • You should know how to do keyword research smart way.
  • The one is decent
  • Has relevant volume
  • Satisfactory level of competition.
  • Commercial intent.

If a keyword does not have these features. It’s not worth your time and money. Keyword research is market research, it let you know what people are looking for. With keyword research not only learn which keyword to focus on but also main people targeting. It’s not all about getting visitors to your website but also real visitors that can be easily converted to customers. After identifying the keyword you can identify your SEO strategy accordingly.

For example, if you have a health website, perhaps the most valuable (and most competitive) keyword would simply be “health.” However, all of your competitors want to rank for the same keyword “health” too.

Critics of keywords

SEO is in many ways a zero-sum game. If you move up in the ranking on google, it is generally at the expense of the people who had to move down. So the keyword is itself a very competitive aspect of SEO. Keyword research is both an art and science. It is an art that you have to be creative in brainstorming all of the various search terms you want to target. It’s a science because you should always evaluate the profitability of a given keyword. For example, if only one person per week searches for a given phrase, it may not worth your time to target it as a keyword.

Jargon alert: When talking about keywords without other SEO professionals, note that; keywords are categorized in three main aspects.

  1. Head keyword
  2. Body keyword
  3. Long-tail keyword.

1. Head keyword

The keyword doesn’t express details about search intent, they are usually single-keywords. This head keyword is normally very competitive. Where pricy if you are using them for AdWords.

2. Body keywords.

Body keywords are 2-3 key phrases. keywords like “credit repair experts” “career coach” are an example of body, keywords tend to have lower competition than head keywords. They can still be very competitive. They are usually focused on a broad market segment. Therefore normally in much greater demand. Due to their competitiveness, they are substantially expensive.

3. Long-Tail keyword

This is 4+ word phrases. They are more specific, web search is more likely to use this search term when they are almost to use their credit cards. Besides all that, they don’t get a lot of search volume individually but the traffic they pull is:

  • high class
  • largely targeted
  • more determined
  • huge desirable for your product and services
  • less competition

Your competitors with the best rank on google probably spent a great deal of effort investigating keywords. To see all list of your competitor keywords concept by clicking here. Do more than just look into competitors. Spend some time thinking about how your visitors would use google to find your website. Write down a list of every combination of terms you think of. 

The value

You can easily find the keyword by signing up for a free Google keyword. Adword is a Google paid search placement services. However, you can register for an account without spending any money on ads. An Adwords account gives you highly valuable research and information. First, it gives you the amount of traffic particular keywords receive each month. This shows exactly how many people would be exposed to your website if you rank well for a particular keyword “concept”. 

Second, it gives you the cost per click. (CPC) of each keyword. This is the amount of money people have bid to get the first place in the sponsor links. The CPC can vary widely. For example, ” doctor” cost much more than “doctor jokes” despite having the main word in common. The combination of traffic and CPC shows you precisely how valuable a keyword is. While the tools are designated for AdWords, this data is just useful for SEO purposes. IT is also a nice way to create reports for boss or colleagues. Specifically, you can show them precisely how valuable SEO work is given that people pay Google directly for sponsored listing covering the same keyword. Given that most of Google’s hundreds of billions of dollars in market cap are attributable to sponsored results, it’s no wonder SEO is an extremely valuable skill.

Keyword suggestion tools

A lot of time valuable keywords are left unnoticed by your competitors. So, use Google Adwords’ keyword suggestion tools and manually go through the search results. You have a very good shot at easily getting to the top page yourself with very little SEO work. The better the competition the harder it will be for you to unseat one of them on the coveted first page of the search results.

One useful tool for gauging the quality of the first page given keyword concept is market samurai. This software will show you just how competitive a given website is, which will let you know how hard it would be the surpass it in the ranking. 

How to optimize your keyword.

Create a notepad file with a prioritized list of the keywords concept you would like to target. Base your priorities on both the value to you. Remember, Adwords data can help a lot with this as well as competitiveness. The perfect keywords are one that would drive high quality leads to your website yet the competition on the first page is underwhelming. The more competitive a keyword is, the more profitable it should be to justify your time attempting to target it. Likewise, even a low competition keyword is not worth your time if profitability just isn’t there. By understanding keyword concept then no doubt you understand your competitor weakness.

Now that you have a prioritized list of keywords, you’ve completed the first step in your DEO journey. This is essentially a wish list. Later in this article, you will learn how to develop content that incorporates these keywords SEO. Further, you will learn how to encourage another website to link yo your website. Much like citations to academic journals. Google places heavy emphasis on how many links a website has.

Keyword targeting

When Google launched originally, it had a very crude ability to detect spam. Many website owners engaged in “keyword Stuffing.” 

Keyword stuffing involves a website owner creating pages littered with every imaginable keyword. This compromised the user experience as readers would be forced to wade through content that was designed with robots in mind. i.e. Google’s indexing software. It is also essentially tricked google into listing these websites even though the keyword did not necessarily apply. After these bad practices, Google redesigned its indexing software to penalize bad behavior. Now keyword targeting takes more skills.

All you need to do to target your keywords are naturally weave them into your content. If you have a blog post about a new smartphone and you want to target a keyword relating to an associated screen protector, feel free to sprinkle all of these words throughout your content. The only thing you need to avoid is the unnatural language.

For example, don’t have a blog post saying: “welcome to the smart protector screen protector. This is the place to buy screen protectors, including new screen protectors and used screen protectors”

A blog is the perfect keyword targeting because it allows you to create a new post specifically written around your chosen keywords. Further, a post designed with the keywords in mind tends to flow better and seem more natural.

Use of keyword

Further, no matter how natural it may appear, you should not include your chosen keyword more than 2 or 3 times per page or blog post. Anything more than that can trigger Google penalties. It is better to be on side of caution because it can be very difficult to rehabilitate your image in google’s eyes once it detects something it doesn’t like. keyword concept will you to understand more about google algorithms

Some people believe they could create a “template” blog post or web page and then spin off into many posts with the goal of including lots of different keywords in the various new posts. Google hates this. If you have a lot different web pages all saying almost exactly the same things, Google will immediately ( and automatically) assume something atypical is going on. Google will indicate that website as spam. Avoid duplicate content at all costs in the blog post. So, each new post or page that targets different keywords should use fresh original language.


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